Marketing Improvements Optimi Limited.

Therapy	The therapy module set the global parameters and assumptions on which all plans for that product group will be built.
Country	The country module sets the parameters and assumptions on which all plans within a country are based.
Brand Plan	The brand plan enables the product team in each country to build a detailed marketing plan for a group of products in that country.
Country Portfolio	The country portfolio enables country management to develop the optimial plan for that country by aggregating the individual brand plans and managing the relationships between them.
Global Product	The global portfolio enables global product management to aggregate the individual country brand plans and managing the levels of investment betwewen countries.
Account Strategy	The acccount strategy enables the country management set the strategic direction for, and allocate sales and marketing effort between, customer organisations.
Account Plan	The account plan module develops the detailed plan to implement the selected strategy for each customer organisation.
The Optimi tools are Java client server applications that are designed to operated on distributed basis, even in locations with limited bandwidth. They can be run in Unix, Linux or Windows environments, using either Oracle of MS SQL Server databases. The business tools are fully integrated with the e-learing materials.