"I understand how my market operates, and how to adapt the global product strategy to fit our local conditions. Everybody involved with the product knows what to do and my management understand and supports what we are doing. I am confident that I know how to do all the tasks to implement the plan sucessfully"

"I feel part of a team. I know where my account fits into the national plan. Working through the plan helped me understand how my account takes decisions, who I must meet and how I must influence them. I know when and how my sales manager, marketing and medical will get involved to help me."

"I have been able to review all of the plans as they are produced while only having to call meetings when here are critical decisions required. Having opportunities and resource requests presented in a consistent way made the final trade-offs easier, and faster to recalculate the final numbers. The detailed action plans help me focus on where to monitor implementation"

"The effort involved in building a national plan has been worthwhile because I now know which customers are critical to our success. I can spend my time building the team necessary to win in those accounts"

"I know that the core brand values and positioning are at the heart of the marketing in each country. Access to the plans help me support the best investment opportunities and spread good ideas generated by country teams. We can clearly see how our global programmes impact the chain of influence in each country."

"I feel comfortable that all of my team have the skills to develop and deliver a winning sales and marketing plan. Review meetings are more challenging and productive because the tools let us explore options without the mechanics getting in the way. We all know what is to be done, and I can monitor progress from wherever I am in the region."